Interactive agency BFG drove the campaign and helped spread awareness of it via several avenues. BWW had several goals, including generating earned media and consumer engagement, improving customer return rates and, of course, driving revenue. By turning the act of watching games into a game in and of itself, these brand goals were accomplished in […]

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La realidad aumentada es una tecnología que permite adicionar información a la realidad. La realidad aumentada es un entorno real que se mezcla con lo virtual y permite ser usada con dispositivos móviles (smartphone) o computadores. Mediante ella se obtiene un entorno híbrido real/virtual en el que el usuario puede visualizar e interactuar en tiempo […]

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